Healthcare
- Doctor explainer reels
- Treatment FAQ pages
- Patient-journey posts
INDUSTRIES 24 industries · 20+ served
Every industry grows differently. Your growth system should too.
Your customers, buying decisions, competition and sales cycles are not the same as everyone else's. We build growth systems around how your industry actually buys.
01Featured industries
How we build growth for your industry.
Pick your industry to see the challenges we usually find, the growth system we build, and what we measure.
Industry 01
Healthcare
Common challenges
- Advertising limits under medical-ethics rules and ad-platform health policies
- Patients compare doctors on reviews before they call
- Enquiries need a fast, personal callback
Your growth system
Local SEO & Google Business ProfileTreatment-intent Search AdsDoctor-led educational contentWhatsApp appointment flow
What we measureAppointment enquiriesCost per patient enquiryMap Pack rankingsReview rating
Industry 02
Real Estate
Common challenges
- High-ticket purchases with long decision cycles
- Broad ads attract junk leads
- Site-visit bookings that don't show up
Your growth system
Meta lead ads with qualifying questionsProject landing pagesLocation & project Search AdsCall + WhatsApp follow-upRetargeting
What we measureQualified lead rateSite visits bookedCost per site visit
Industry 03
Education
Common challenges
- Seasonal admission windows
- Parents and students compare many options
- Counsellors can't follow up every enquiry
Your growth system
Intake-timed admission campaignsCourse & programme pagesLocal SEOCounsellor CRM pipeline
What we measureEnquiries per intakeCounselling sessions bookedCost per admission
Industry 04
Construction
Common challenges
- Trust and credibility decide large projects
- Long, multi-person decision cycles
- Heavy dependence on referrals
Your growth system
Project-showcase website"Builders in [area]" Search AdsLocal SEOCase-study contentLinkedIn for B2B
What we measureQualified project enquiriesCost per enquirySite meetings
Industry 05
Interior Design
Common challenges
- Beautiful portfolio, few enquiries
- Price shoppers comparing quotes
- Demand tied to home purchases
Your growth system
Instagram portfolio reelsDesign-intent Meta & Google AdsConsultation booking funnelRetargeting
What we measureConsultation bookingsLead-to-consultation rateCost per consultation
Industry 06
E-commerce
Common challenges
- Rising customer acquisition cost
- Cart abandonment
- Over-dependence on marketplaces
Your growth system
Google Shopping & Performance MaxMeta catalogue adsProduct SEOWhatsApp & email retention
What we measureROASConversion rateRepeat purchase rateAverage order value
And many more industries we grow
20+ industries servedFertility & IVF
Skin & Aesthetic Clinics
Dental & Physiotherapy
Siddha & Ayurveda
Natural & Herbal Products
Salons & Makeup Artists
Baby & Parenting Services
Wellness & Fitness
Finance & Gold Buying
Jewellery & Fashion
Professional Services
Manufacturing & Industrial
Fire & Safety
Restaurants & Food
Travel & Tourism
Coaching & Language Schools
Career Counselling
Local & Home Services
02How we adapt
Same system. Industry-specific execution.
Industry playbooks
We start from what already works in your category — not a blank page.
Compliance awareness
Healthcare, finance and political campaigns follow the rules that apply to them.
Local market knowledge
Chennai and Tamil Nadu audiences, neighbourhoods and search behaviour.
03How we build your playbook
From your industry to your growth system.
Research your market
Competitors, search demand and where your buyers look.
Map the buyer journey
How your customers discover, compare and decide.
Choose the channels
Only the capabilities that fit your sales cycle.
Launch & measure
Industry-specific KPIs tracked from day one.
04Demand calendar
When demand peaks in your industry.
A typical pattern for Tamil Nadu markets. We plan budgets and content around your peaks — not the calendar.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Education & admissions | ||||||||||||
| Weddings, beauty & makeup | ||||||||||||
| Real estate & interiors | ||||||||||||
| E-commerce & D2C | ||||||||||||
| Healthcare & clinics | ||||||||||||
| Local services |
PeakSteadyQuieter
05Rules by industry
Advertising rules we plan around from day one.
Some industries have extra platform and regulatory rules. We build campaigns that stay inside them.
Healthcare
Google Healthcare & medicines policy; Meta rules against implying personal health conditions; medical-ethics regulations for doctors.
Finance & loans
Financial-services advertiser verification may be required; clear disclosures on rates and terms.
Political
Platform political-ad authorisation, "Paid for by" disclaimers and ECI/MCMC pre-certification.
Real estate
Accurate project details and approvals in ads; housing ads may fall under special ad categories in some regions.
Education
No guaranteed-placement or guaranteed-result claims without substantiation.
E-commerce
Accurate pricing, offers and product claims; Merchant Center policies for Shopping ads.
Platform policies change frequently — we review them for each campaign.
06Channel mix
The channels that usually matter most.
A starting point — your audit decides the final mix.
| Google Search | Google Maps | Meta Ads | ||||
|---|---|---|---|---|---|---|
| Healthcare | ||||||
| Real estate | ||||||
| Education | ||||||
| Construction | ||||||
| Interior design | ||||||
| E-commerce |
Primary channelSupporting
07Decision time
How long customers take to decide.
Longer cycles need more nurturing. Shorter cycles need speed. We design follow-up accordingly.
E-commerceMinutes – days
Beauty & salonsDays
HealthcareDays – weeks
EducationWeeks – months
Interior designWeeks – months
Real estateMonths
ConstructionMonths – a year
Typical ranges — individual businesses vary.
08Content that converts
Content ideas that work in each industry.
Formats we've seen build trust and drive enquiries.
Real estate
- Site walk-through videos
- Location advantage maps
- Construction progress updates
Education
- Student success stories
- Course comparison guides
- Live demo-class clips
Construction
- Project timelapse videos
- Material and quality explainers
- Completed-project case studies
Interior design
- Before/after room reveals
- Budget-wise design ideas
- Material and finish guides
E-commerce
- Product demo reels
- Unboxing and review content
- Bundles and gifting guides
We have worked across 20+ industries, from clinics and builders to D2C brands and coaching centres. If yours is new to us, the six-stage growth system still applies — we research your market before recommending anything.
We discuss this openly before starting. For Local SEO in particular, we avoid taking on direct competitors targeting the same neighbourhoods and keywords.
Yes. Healthcare, finance, real estate (housing ads), political and some other categories have special policies on Google and Meta. We plan campaigns around those rules from the start.
Yes. We serve clients across Tamil Nadu, India and overseas, with remote reviews and in-person meetings in Chennai when needed.
10Your industry, your plan
Don't see your industry? Let's talk anyway.
The six-stage growth system works across categories. Book a strategy call and we'll show you how it applies to your business.