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Healthcare marketing
CURRENT UPDATES Insights from a working agency
Marketing insights from inside a working agency.
Practical guides, platform updates and lessons from live campaigns — written for business owners who want to understand what actually moves the numbers.
01Latest article
Fresh from the D-Grow desk.
Real checklists and frameworks we use with clients — shared so you can apply them yourself.
Featured guide
Digital Marketing Checklist Every Interior Designer Should Follow in 2025
If you're still depending only on word-of-mouth or occasional Instagram posts, you're leaving money on the table. A realistic, results-driven checklist to turn your online presence into a consistent client-generating machine.
Read the article02What we write about
Coming up on Current Updates.
Articles our team is working on next. Filter by the topics you care about.
Coming soon
Meta & Google Ads
Meta Andromeda explained: why creative is now your targeting
Coming soon
Local SEO & GMB
How to rank in the Google Map Pack in 45 days
Coming soon
AI search & GEO
Getting your business cited in ChatGPT, Gemini and AI Overviews
Coming soon
Websites & conversion
Landing pages that convert: 9 elements every service business needs
Coming soon
Automation & CRM
The 5-minute rule: why lead response time decides your sales
03Stay updated
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04D-Grow Med Talks
Conversations that care.
Our healthcare interview series — doctors explain conditions, treatments and prevention in plain language. Short reels you can watch in under a minute.
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Explore the Course06Why read our updates
Written by practitioners, not content mills.
From live campaigns
Every guide comes from work we run for real clients.
Actionable steps
Checklists and frameworks you can apply the same week.
Policy-aware
We flag healthcare, finance and platform rules where they apply.
07Marketing glossary
Jargon, explained simply.
Terms you'll see in our guides and your reports.
CPL
Cost per lead — what you pay, on average, for one enquiry.
ROAS
Return on ad spend — revenue earned for every rupee spent on ads.
CAPI
Meta Conversions API — sends conversion events from your server or CRM for more reliable tracking.
Map Pack
The three Google Maps results shown at the top of local searches.
GEO / AEO
Optimising content so AI answers (ChatGPT, Gemini, AI Overviews) cite your business.
CRO
Conversion rate optimisation — improving the share of visitors who enquire.
GA4
Google Analytics 4 — Google's current analytics platform for websites and apps.
UTM
Tags added to links so you know exactly which campaign brought a visitor.
08Platform watch
Changes we're tracking for our clients.
Platform shifts that affect how businesses advertise and get found.
Meta Andromeda
WatchingHow Meta matches ads to people now rewards broad targeting and diverse creatives.
Google AI Overviews
WatchingAI-generated answers appear above organic results for many searches.
GA4 & consent
OngoingAnalytics accuracy depends on consent banners and server-side tracking.
WhatsApp Business pricing
OngoingMessage pricing changes affect broadcast and follow-up budgets.
Google Business Profile
OngoingReviews, posts and profile completeness keep shaping local rankings.
09Reading paths
Where to start, based on who you are.
Clinic & hospital owners
- 1Ethics-first marketing checklist
- 2Ranking in the Map Pack
- 3Lead response time
Business owners
- 1Landing pages that convert
- 2Meta Andromeda explained
- 3Getting cited in AI answers
Students & career switchers
- 1Marketing glossary
- 2Platform watch
- 3The D-Grow course
We publish when we have something genuinely useful — new guides, platform changes or lessons from campaigns. Subscribe on WhatsApp to get each one.
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