Module 01 of 11 · 18 topics
Social Media Management
Social media has the power to reach the unreachable — it's one of the easiest ways to reach the masses. In this module, we help you get any business socially active.
- The basics of Facebook & Instagram — planning, strategising, scheduling and promoting
- Creating a monthly content calendar and implementing it for small, medium or big businesses
- The best-performing content types, tried and tested with big brands
- Setting up all platforms, gaining followers and the best ways to engage them
- How a non-designer can unlock design skills using different tools
- The importance of #hashtags and how to make the best use of their reach
- Local, national and global case studies of brands that aced social media with viral content
- The different types of content buckets
- Campaign checklist
- How to write the perfect description
- Things to do to kick-start social media for a new brand
- How to do a competitor analysis
- Types of post designs
- Content tips that work wonders on social media
- 15 types of social media contests
- Planning your SMM strategy & content buckets
- Gauging social media performance and growth
- AI for social media
Tools coveredCanvaHootsuiteBuffer
Practical output: SMM strategy + monthly content calendar
